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IPO Review - Ethos Ltd - ICICI Direct

Posted On: 2022-05-18 11:45:56 (Time Zone: IST)


Ethos is one of the largest luxury and premium watch retail players in India having 13% share of total retail sales in the premium and luxury segment and a share of 20% in the luxury segment.

The company has a chain of 50 physical retail stores in 17 cities in India in a multi store format and offers an Omni channel experience to its customers through its website and social media platforms

Ethos has a sizeable portfolio of premium and luxury watches in India enabling it to retail 50 international premium and luxury watch brands

Key triggers/Highlights

- Ethos is the market leader in the premium and luxury watches retail market in India. It has a sizeable portfolio of premium and luxury watches in India enabling it to retail 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain

- Ethos enjoys a healthy market share of 20% in the luxury watch retail segment and 13% in the premium and luxury watch retail segment in India

- In addition to the premium and luxury watch retail, it has also forayed into retail of certified pre-owned luxury watches since FY19 and is looking to expand the segment revenues in line with industry growth

- The premium and luxury watch market is expected to grow at a CAGR of 12% in FY20-25E from Rs. 6600 crore to Rs. 11900 crore. The high luxury watch market is expected to grow at 14% CAGR to Rs. 1040 crore in the same period

For details, click on the link below: Link to the report


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