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Organised jewellery retailers to outpace industry growth over the medium term; outlook remains Stable

Posted On: 2023-01-10 19:27:56 (Time Zone: IST)


ICRA expects the organised jewellery retailers in India to continue to outpace the industry over the medium term on the back of industry tailwinds in the form of accelerated shift in market demand from unorganised retailers and planned expansion of retail presence to capitalise on the tailwinds. In its recent research report, the rating agency estimates its sample set of 15 major organised jewellers to record revenue growth of ~20% YoY in FY2023 (revenue growth was 28% in FY2022) against the expected industry growth of ~15% YoY in FY2023. The debt protection metrics and liquidity position of players in the sample set is expected to remain comfortable, supported by higher earnings on the back of improved scale of operations, despite likely moderation in margins and part debt-funded store expansions being undertaken. The industry outlook is Stable.

Domestic gold jewellery retail industry is likely to record a healthy growth of ~15% YoY in FY2023 (industry had grown by ~22% YoY in FY2022) owing to robust growth recorded during H1 FY2023 (up ~35% YoY), mainly on account of Akshaya Tritiya and a low base, which was impacted by the pandemic last year. Demand growth in H2 FY2023 is likely to remain muted due to a high base on account of pent-up demand in Q3 FY2022. While the ongoing festive and wedding season sees healthy demand, evolving domestic inflation scenario, slow rural economic recovery and soft consumer sentiments remain the key demand constraints.

According to Mr. Kaushik Das, Vice President and Co-Group Head, ICRA: "The industry growth is likely to moderate to ~5% YoY in FY2024 due to the high base of FY2023, coupled with evolving macro-economic scenario. Nevertheless, the revenue of organised jewellery retailers is likely to grow at a much higher rate of ~10% YoY in FY2024, supported by the accelerated shift in market share to the organised sector driven by tightening regulations, change in consumer preferences towards branded jewellery and planned expansion of organised jewellers into tier 2 and tier 3 cities."

While ICRA expects the operating margins of organised players to contract by ~100 basis points (bps) in FY2023 and ~40-50 bps in FY2024, the margin is expected to sustain at ~7% levels over the medium term. The margin moderation follows normalising gross margins, which remained elevated due to inventory gains in FY2020-FY2022 and firm operating costs due to store expansion and advertising. Despite the expected increase in debt levels to fund store expansions, the debt protection metrics for the larger players is expected to remain comfortable, as reflected by the estimated interest coverage of more than 4.5 times and total outside liabilities to tangible net worth ratio of less than 1.5 times over the next 12-18 months against 5.4 times and 1.4 times, respectively, in FY2022.

Mr. Vipin Jindal, Assistant Vice President and Sector Head, ICRA, reiterated: "Most organised jewellers have recommenced expansion with a focus on capturing the untapped market in tier 2 and tier 3 cities in H1 FY2023. The total store count of ICRA's sample set is expected to increase by ~10% in the next 12-18 months, which is expected to translate into market share gains and economies of scale."


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