Rushil Décor (BSE: 533470, NSE: RUSHIL) a leading company in Laminate and MDF panel boards, today launched AI generated Television advertisement with key message "MDF means VIR MDF".
The company has always been at the forefront of adopting new technologies for better customer connect. This festive session, company has harnessed the power of AI technology to create VIR MDF TV ad, which is a first in the MDF segment.
The new TVC weighs-in on the power of MDF, which is a better alternative to plywood and other wood-based panels. The campaign titled, "MDF means VIR MDF" introduces a mascot who personifies the strength and durability of VIR MDF. It encourages carpenters, interior decorators, architects, end consumers, OEM's, furniture manufacturers and people at large, to embrace VIR MDF for durable and stylish furniture, shelves, doors, cabinets and other applications.
Rushil Thakkar, Director, Rushil Decor Ltd. said "Rushil décor is known for adopting newer technologies to meet growing consumer demand. Our new AI-generated VIR MDF ad is one such step to connect with them better. This television ad highlights 'Strength' that is at the core of VIR MDF - both in the product and relationship with our consumer."
He further added, "We will always be at the forefront of innovation and believe that our new commercial will set an industry standard and encourage others to embrace new age technologies in their communication."
The ad was released strategically across all leading news and general entertainment channels during the festive session. This TVC will increase brand presence, awareness and help VIR MDF to stay connected with its consumers.
Shares of Rushil Decor Limited was last trading in BSE at Rs. 287.90 as compared to the previous close of Rs. 288.75. The total number of shares traded during the day was 11304 in over 1015 trades.
The stock hit an intraday high of Rs. 297.05 and intraday low of 282.95. The net turnover during the day was Rs. 3283425.00.