Cashfree Payments, India's leading payments and API banking company, announced the launch of 'RiskShield', India's first real-time risk management solution for payment gateways. It aims at reducing fraudulent activities upto 40%. Built in-house, this solution will also help Indian businesses reduce chargebacks and disputes, thereby empowering them with tools strategically designed to combat fraudulent transactions with precision and securing financial stability.
Akash Sinha, CEO and Co-founder, Cashfree Payments said, "As one of the largest payment service providers, it's our responsibility to make the ecosystem safer and more secure for Indian businesses. We built 'RiskShield' to empower merchants to fortify their defense against fraudulent transactions. This product is a result of years of Cashfree Payments' research and analysis of high risk transactions into a set of tools that merchants can now use as a complete risk management solution through which they can curb cybercrime. We believe RiskShield will redefine the security landscape of online transactions in India, offering merchants unparalleled protection and peace of mind."
As per reports, in FY 2023, the Reserve Bank of India (RBI) documented bank frauds close to INR 30,000 cr. This surge in fraudulent activities due to digital transactions poses a significant threat to security, causing critical issues for businesses such as direct revenue loss, bank account debit freeze, working capital blockages, operational complexities, legal expenses, and the looming threat of account termination due to high chargebacks. Cashfree Payments' RiskShield provides a secure business environment by mitigating fraud, minimizing litigation risks, improving transaction experiences, and fostering positive customer relationships. Additionally, merchants using Cashfree Payments' orchestration platform FlowWise can seamlessly integrate RiskShield to block fraud transactions on multiple Payment aggregators.
RiskShield uses advanced artificial intelligence and machine learning algorithms across their merchant network to identify fraudulent transaction patterns and safeguard the merchants from huge potential losses and litigation risks. Additionally, this solution also empowers the merchant with a wide plethora of controls to define very specific rules that are applicable only to their business scenario. Remarkably, all this integration can be done seamlessly with their existing system with no engineering effort.
Ramkumar Venkatesan, CTO, Cashfree Payments said, "This launch demonstrates the company's commitment to prioritizing safety and security led by tech-first innovations. Businesses either completely neglect investment in risk and fraud detection tools or even if they have the tools, they lack real-time payment-blocking features and suggested rules for implementation. Additionally, to build risk solutions, businesses would require specific certifications like PCI DSS certificate etc. RiskShield provides such businesses with a comprehensive solution built on AI & ML algorithms and a rule engine to address these operational gaps. RiskShield will be invaluable for businesses facing high chargebacks/frauds, including Financial services, e-commerce, travel and more."
Cashfree Payments is among the leading payment service providers in India processing transactions worth USD 80+ billion annually and is a trusted choice for over 6,00,000 businesses for digital payment solutions. The company is redefining the way businesses approach digital payments, verification and payouts through its wide range of tech-first offerings. Outside of India, Cashfree Payments is expanding its presence in the UAE region through its acquired partner, Telr. |
