Amidst the ever-changing preferences of car shoppers, Spinny, a leading full-stack platform for used cars, witnessed 31% growth in Q4 FY24 indicating a surge in women buyers. According to Spinny's latest report, 46% of women across the country bought used cars in March 2024 as compared to 35% in Q3 FY24, marking a significant milestone in the used car landscape.
This shift marks a significant change in purchasing patterns, highlighting the increasing reliance on the used car market for automotive needs. As per the data shared, Spinny witnessed Delhi-NCR experiencing the highest increase in women buyers at 48%, followed closely by Bengaluru at 41%, Mumbai at 46%, and Pune at 39%. In the southern region, Kochi saw a remarkable 57% increase in women purchasing Spinny cars, indicating a growing trend across various demographics.
Non-metro cities like Lucknow, Jaipur have 20% growth in women buyers for the month of March.
Mr. Niraj Singh, CEO and Founder of Spinny, expressed his enthusiasm, stating, "At Spinny, we believe it's a woman's world. That's why our 'Lady Luck' promotion, offered during the month of March, featured exclusive discounts of up to Rs. 25,000 on car purchases. By recognising and encouraging women as car owners, we're not just celebrating, but empowering them to go far. The response from both men and women has been overwhelmingly positive, reinforcing our commitment to inclusivity and progress in the automotive industry." He further added, "We are delighted that nowadays more women are meeting their evolving needs and embracing the second-hand car market."
Popular brands such as Renault Kwid, Grand-i10, and Baleno emerged as the favorites among women buyers on the Spinny platform, among women aged 30 to 40 years.
Spinny's comprehensive data analysis reveals a myriad of factors driving this trend, ranging from financial prudence to environmental consciousness and a desire for greater autonomy. As more women embrace the used car market, Spinny remains committed to providing tailored solutions and exceptional service to meet their evolving needs. |
