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Radico Khaitan brings internationally acclaimed Rampur Asava Indian Single Malt Whisky to Indian markets

Posted On: 2024-06-18 17:19:32 (Time Zone: IST)

Radico Khaitan, one of the largest IMFL companies in India, is all set to bring Rampur Asava Indian Single Malt Whisky to India, after garnering widespread acclaim in major markets worldwide, including the UK, USA, Europe, Dubai, as well as Global Travel Retail.

Initially starting with Uttar Pradesh this June, where Rampur Asava Indian Single Malt Whisky will be priced at Rs. 10000, the Company will expand the launch in other prominent states such as Delhi, Chandigarh, Punjab, Uttarakhand, Haryana, Telangana, and Goa throughout the fiscal year, including introduction in the CSD (Canteen Store Department).

"Our focus on luxury liquor underscores our commitment to delivering unparalleled quality and craftsmanship. We are witnessing a remarkable growth in the acceptance and appreciation of Indian luxury spirits at the global scale. Even consumers in India are increasingly seeking sophisticated experiences, and our premium offerings cater to this evolving palate. This trend not only reflects the changing preferences of Indian consumers but also reinforces our position as pioneers in the industry. With our Rampur Signature Reserve Indian Single Malt Whisky being sold at Rs. 5 lakhs, the launch of Rampur Asava Indian Single Malt Whisky comes at a time of growing demand for Indian single malts. We are confident that Rampur Asava Indian Single Malt Whisky will set a new benchmark in the Indian luxury spirits market, further establishing our legacy of excellence and innovation," said Mr Abhishek Khaitan, Managing Director of Radico Khaitan.

Crafted by visionary pioneers of legendary spirits, Rampur Asava Indian Single Malt Whisky represents the pinnacle of artisanal craftsmanship and unparalleled quality. This Indian Single Malt Whisky is matured in American Bourbon barrels and then meticulously finished in Indian Cabernet Sauvignon casks, resulting in a unique expression with impeccable balance. It is the first time in single malt history that a whisky has been finished in Indian red wine casks.

The accolades speak volumes about Rampur Asava Indian Single Malt Whisky's exceptional quality and character. Among its numerous awards are the prestigious London Spirits Competition 2024, Bartender's Brand Award 2024, Beverage Testing Institute Awards 2023, Best World Whisky & Double Gold Barleycorn 2023, Top 100 Premium Wine and Spirits Brands of the World by Luxury Lifestyle Awards 2023, The Spirits Business World Whisky Masters 2022, Chilled 100 2022, Fifty Best World Whisky 2022, Whisky Advocate-Top 20 Whiskies of the World 2021, International Spirit Challenge 2021 and New York International Spirit Challenge 2021.

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