Antara Assisted Care Services Limited, a subsidiary of the 5 billion Max Group, has proudly inaugurated its first Care Home in Bengaluru today. Building on its success of positively impacting the lives of over 60,000 seniors in North India, Antara Senior Care is delighted to introduce its innovative assisted living and transition care facility to the Garden City.
The rising aging population, expanding middle class, and increased life expectancy among Indian seniors have heightened the need for specialized senior care. Additionally, the prevalence of lifestyle and chronic diseases, along with greater purchasing power, has increased the demand for care homes, especially in Bengaluru, which has a strong tradition in geriatric care.
After establishing a strong foothold in North India with 12 years of operation, Antara expanded its services to South India last year, launching operations in Bengaluru and Chennai, which received an overwhelmingly positive response. The new Care Home completes Antara's comprehensive care offerings, encompassing care homes, care at home and products & services for chronic conditions to fully meet the growing demand. The company already has a robust plan of expansion ahead and is looking to operationalise ~ 300 additional beds across 4/5 care homes in FY25.
Antara Care Homes are assisted living facilities featuring a home-like atmosphere with integrated senior care services. The Care Home in Bannerghatta with transition care facilities as well has a capacity of 80 beds curated engagement calendars and nutritionally assisted meals in a homely environment.
Assisted living Services is a well-established and popular category globally. While India is still in its early stages, the demand for care homes, providing short- and long-term care, pre- and post-operative care for seniors, is on the rise. In a senior's life, transition care also plays a vital role, especially following a surgery or illness. It bridges the gap between hospitalisation and home, providing seniors with the necessary care and support they need to regain their health and independence. Antara aims to cater to this growing demand for senior care services in the region by providing an integrated care ecosystem for seniors.
Rajit Mehta, MD, Max India Limited and CEO, Antara Senior Living Limited, said, "The senior care industry is changing quickly in response to our nation's shifting demography. It is predicted that by the middle of the 2050s, there will be more people over 65 than under 15. This will need a rethink in terms of policies, frameworks and institutional structuring to be able to address the evolving needs of seniors. At Antara, we understand this imperative and are endeavouring to create an integrated care eco-system offering a blend of lifestyle and lifecare services. To improve the wellbeing of elders in this area, we are delighted to announce the opening of our first care home in Bengaluru. Our goal is to establish a comprehensive ecosystem that would enable our seniors to live with respect, dignity and comfort."
Ishaan Khanna, CEO, Antara Assisted Care Services Limited, said, "We are thrilled to offer all our services in Bengaluru now. Seniors have already responded overwhelmingly to our Care at Home services and now with our care home, Antara completes the continuum of care, that we've promised to provide for all the seniors of Bengaluru."
Shares of Max India Limited was last trading in BSE at Rs. 257.55 as compared to the previous close of Rs. 259.30. The total number of shares traded during the day was 4760 in over 430 trades.
The stock hit an intraday high of Rs. 272.00 and intraday low of 256.80. The net turnover during the day was Rs. 1253004.00. |
