Mamaearth, a purpose-driven brand known for its toxin-free, natural products, has announced its presence in Canteen Stores Department (CSD) under the Ministry of Defence, across India. This collaboration represents a key milestone in the brand's expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide.
With a deep understanding of the consumer landscape and a commitment to making toxin-free products accessible to all, Mamaearth identified a gap in the CSD channel and took decisive steps to fill it. The brand's entry into CSD has been a crucial growth driver, contributing to its robust offline presence across India.
Varun Alagh, CEO & Co-founder, Honasa Consumer Limited comments, "Mamaearth has always focused on reaching our consumers wherever they are, and our presence in the CSD channel under the Ministry of Defence reflects this commitment. We recognized the potential within the CSD network and have successfully established a presence in every state where CSD operates. The response has been incredibly positive, with Mamaearth products quickly becoming a consumer favorite."
The association has already shown promising results, with strong consumer demand and positive feedback across the CSD network. Mamaearth's presence in CSD has enabled the brand to expand its reach to a previously untapped market segment, ensuring that consumers have access to high-quality, natural products that align with their values and needs.
Mamaearth's presence in CSD(Canteen Stores Department) is a significant step forward in the brand's mission to bring toxin-free, natural products to every corner of India. As the brand continues to grow and innovate, it remains committed to its core values of safety, sustainability, and consumer-centricity.
Shares of Honasa Consumer Limited was last trading in BSE at Rs. 479.55 as compared to the previous close of Rs. 476.40. The total number of shares traded during the day was 81148 in over 3224 trades.
The stock hit an intraday high of Rs. 483.50 and intraday low of 463.25. The net turnover during the day was Rs. 38332433.00. |
