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Sunshine Capital Ltd approves new business ventures

Posted On: 2024-09-18 13:51:09 (Time Zone: IST)


The Board of Directors of Sunshine Capital Limited at its meeting held today at the registered office located at No. 209, Bhanot Plaza-II, 3 D. B. Gupta Road, New Delhi - 110055 have made key decisions for new business ventures.

Entry into Mutual Fund Distribution Business:

The Board has evaluated and approved the venture into the Mutual Fund distribution business. There is a growing demand for diverse investment opportunities, which is expected to drive additional revenue streams for the company. The AUM of the Indian Mutual Fund Industry has grown from ?9.75 trillion as on June 30, 2014, to ?61.16 trillion as on June 30, 2024, reflecting a six-fold increase in a decade (Source: AMFI). The Board expect the Company to tap into this rapidly expanding market by providing investors with a wide range of mutual fund products, thereby enhancing the service offerings and contributing to the company's growth trajectory.

Fintech Adoption:

The Board has resolved to adopt best fintech practices to enhance market penetration and operational efficiency. The Board is optimistic of the disruptive potential of fintech and digital technologies, and has approved a plan to integrate these technologies. This adoption will focus on implementing digital platforms to improve customer access and streamline operations for both Mutual Fund distribution and Insurance broking businesses. By incorporating fintech, the Board expects the Company to enhance its market reach, reduce operational costs, and optimize processes, ultimately providing a competitive edge and superior customer experience.

Business Branding:

The Board has further resolved to carry on comprehensive branding initiatives for both the Mutual Fund distribution business and the previously discussed Insurance broking business, both of which are customer-focused business segments. This exercise will aim to bolster the Company's market presence and establish a prominent brand identity in these sectors. By focusing on the various branding activities, the Board expects the Company to increase its visibility, attract a larger client base, and distinguish itself from competitors, thereby driving growth and entering the industry with a robust market position.

Exploration of further opportunities:

The Board has further discussed and resolved to pro-actively seek out new opportunities within the customer-focused financial sector. This includes looking into areas for expansion that may align with the Company's objectives and respond to emerging customer needs through understanding market trends, evaluating new financial products, and finding innovative business models. The Board believes that such a proactive approach will help the Company stay competitive and ready to take advantage of new market possibilities.


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