Mahindra today proudly ushered in a new era of in-car audio with the launch of 'Sonic Studio Experience by Mahindra', India's most immersive and expansive audio experience yet. Making its debut on the company's recently unveiled BE 6e and XEV 9e Electric Origin SUVs, Sonic Studio Experience by Mahindra promises to Unlimit the sensory experience and transform every journey into an acoustic voyage.
Meticulously crafted to immerse and captivate occupants, Sonic Studio Experience comes to life through Harman Kardon's uniquely tuned cutting-edge technology. Further enhanced with Dolby Atmos that delivers best-in-class car entertainment, alongside VenueScapes (LIVE) and QuantumLogic Immersion, it adds a new dimension to the listening experience.
India's very own Music Maestro, Padma Bhushan and Academy Award winner AR Rahman, brings his expertise to create a personalized SonicSuite of delight sounds, experience mode (Calm,Cozy, Club), chimes, and alerts, elevating cabin acoustics to new heights. Complementing this is the mastery of Richard King, 16 Grammy Award winning Sound Engineer, promising to redefine in-car entertainment.
R Velusamy, President - Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, "With Sonic Studio Experience by Mahindra, we have redefined what in-cabin sound can be, combining cutting-edge technology with artistic brilliance. Partnering with legends like AR Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative, and uniquely Mahindra. This is a testament to our commitment to delivering not just vehicles, but experiences that resonate deeply with our customers."
AR Rahman said, "Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey. By envisioning the emotions passengers might be experiencing on their travels, my goal wasto design soundsthat not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. It's been a joy working with Mahindra and the team of expertsto bring this vision to life."
Richard King said, "Having spent years in some of the finest recording studios and listening rooms globally, I can confidently say that the Harman sound system in the BE 6e and XEV 9e offers a studioquality audio experience. A whole lot of effort has gone into perfecting the sound forthe BE 6e and XEV 9e and I believe listeners will be captivated by its precision, depth and immersion."
Shares of Mahindra & Mahindra Limited was last trading in BSE at Rs. 2987.85 as compared to the previous close of Rs. 3044.80. The total number of shares traded during the day was 58507 in over 3870 trades.
The stock hit an intraday high of Rs. 3061.45 and intraday low of 2953.80. The net turnover during the day was Rs. 175512184.00. |
