United Breweries Limited (UBL), the country's largest beer manufacturer, part of the HEINEKEN Company, has launched its iconic premium beer, Amstel Grande, in West Bengal. This marks the beginning of a new chapter in India's premium beer segment, blending UBL's brewing expertise with Amstel's 150-year heritage from Amsterdam.
Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand's unwavering commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.
Speaking about the launch in West Bengal, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said, "We are delighted to introduce Amstel Grande, a premium strong beer designed to cater to the sophisticated preferences of Indian consumers. West Bengal has always been a significant market for UBL, and we are now excited to expand our portfolio with this premium offering in the region and we aim to make it the preferred choice for premium beer enthusiasts."
Since 1870, Amstel has embodied the art of brewing, starting with two friends' dream of a better beer in Amsterdam. Now, as one of Heineken's iconic brands enjoyed in over 100 countries, Amstel brings its rich heritage to India with Amstel Grande. This premium brew reflects Amstel's commitment to quality and its philosophy of being 'Brewed for Bonding,' creating moments for connection and celebration among friends.
Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with premium beer enthusiasts in mind, reflects the beer's Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle.
Amstel Grande is now available in West Bengal, competitively priced at INR 110 for a 330ml bottle and INR 210 for a 650ml bottle, and is accessible at leading outlets across the state.
Shares of United Breweries Limited was last trading in BSE at Rs. 1953.40 as compared to the previous close of Rs. 1960.45. The total number of shares traded during the day was 1298 in over 247 trades.
The stock hit an intraday high of Rs. 1959.20 and intraday low of 1942.90. The net turnover during the day was Rs. 2533743.00. |
