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Infibeam Avenues' CCAvenue Partners with The Sutex Co-operative Bank to enhance Direct Debit Facility

Posted On: 2025-03-14 20:47:46 (Time Zone: IST)


Infibeam Avenues Ltd (BSE: 539807, NSE: INFIBEAM), a leading Indian fintech company, has announced a partnership between its flagship payment gateway brand, CCAvenue, and The Sutex Co-operative Bank Ltd. This collaboration is set to bolster the bank's Net Banking facility by integrating CCAvenue's advanced multi-currency payment processing technology and enhance Direct Debit Facility.

The new collaboration will enable The Sutex Co-operative Bank Ltd to route secure Direct Debit digital payments to its merchants, including multi-currency payments, simplifying transactions for both businesses and customers. This integration underscores CCAvenue's commitment to enhancing digital payment infrastructure and facilitating seamless and efficient transactions across its network.

As the digital landscape evolves, partnerships such as this are essential for adapting to increasing consumer demands for secure and user-friendly payment methods. The collaboration is poised to foster significant growth for Sutex Co-operative Bank's merchant partners, enabling them to engage in both national and international business operations more effectively.

Mr. Shital A Bhatt, CEO of The Sutex Co-operative Bank Ltd and Mr. T. Nandakumar Menon, Sr. Vice President - Alliances and Operations at Infibeam Avenues Ltd., inked the agreement on March 13, 2025.

"A payments aggregator, CCAvenue has always believed in streamlining the payment process for its business partners thereby adding convenience to the shopping experience of millions of customers, while also promoting the adoption of digital transactions" stated Mr. T. Nandakumar Menon, Sr. Vice President - Alliances and Operations at Infibeam Avenues Ltd.  "Our mutually aligned partnership with Sutex, aspires to enable more than 1 lakh merchant partners to receive Net Banking payments from voluminous Sutex Bank account holders. This venture will progressively expand the bank's existing customer base and provide substantial augmentation to its revenue growth."

The Sutex Co-operative Bank was initially founded with the noble purpose of helping Surat Textile Market shopkeepers with Banking facilities and assisting them in starting and managing their businesses. Ever since its establishment, Sutex has grown into one of the leading banks across South Gujarat, serving thousands of customers with Core Banking Facilities including RTGS/NEFT, E-payments, ATM, IMPS, UPI, Mobile banking, Net Banking, Lockers, Stamp Franking, E-stamping and others.

After adding The Sutex Co-operative Bank to its payments network, CCAvenue is now a partner to more than 60+ leading banks that have integrated with its direct debit engine, rendering the payment gateway one of the largest to offer these services in South Asia. In 2001, CCAvenue became the first payment aggregator to offer a Net Banking facility in India.

Shares of Infibeam Avenues Limited was last trading in BSE at Rs. 17.94 as compared to the previous close of Rs. 18.09. The total number of shares traded during the day was 941378 in over 2721 trades.

The stock hit an intraday high of Rs. 18.38 and intraday low of 17.87. The net turnover during the day was Rs. 16958772.00.


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