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Ambit Asset Management launches its new AIF - 'Ambit Pricing Prowess Fund'

Posted On: 2025-08-06 13:14:24 (Time Zone: IST)


Ambit Asset Management has announced the launch of its new Alternative Investment Fund (AIF) - Ambit Pricing Prowess Fund - an open-ended, long-only, Category III Flexi-cap AIF designed for niche, long-term investors seeking superior absolute returns by investing in high-quality businesses with sustainable compounding through strong pricing power.

The Ambit Pricing Prowess Fund (APPF) targets growth companies with lasting Quality and 'Forever' attributes, leveraging a proprietary Pricing Power Framework to identify businesses with robust margins and steady earnings growth. The strategy seeks a prudent mix of offense and defense, while always being prepared for 'Black Swan Events'.

"The Ambit Pricing Prowess Fund is built on the conviction that companies with true pricing powers are best positioned for sustainable and long-term compounding, making a compelling case for allocations as part of investor's core portfolio, especially in today's dynamic markets", said Sushant Bhansali, CEO of Ambit Asset Management.

"Our rigorous investment framework that combines quantitative and qualitative analysis, focuses on identifying these 'nuggets of gold' - businesses that can raise prices without losing market share, thereby preserving real earnings and shielding investors from inflationary pressures", said Siddharth Bothra, Fund Manager - Equity, Ambit Asset Management.

Keeping with their core philosophy, "At Ambit Asset Management, it is acumen that helps you invest successfully, with products that stay true to character across market cycles", the new fund is designed to capture resilient, high-quality opportunities that have historically delivered consistent returns with lower risk profiles across various global markets and economic cycles.


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