Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Google
Web www.equitybulls.com
Industry News

| More

NABARD Empowers Rural Artisans by Supporting their Participation in Mahalaxmi Saras 2023-24

Posted On: 2023-12-26 18:33:58 (Time Zone: IST)


The Mahalaxmi Saras 2023-24, a celebration of India's rich cultural heritage, opened its doors on December 26th at MMRDA Ground, Bandra Kurla Complex (BKC) in Mumbai. The National Bank for Agriculture and Rural Development (NABARD) is supporting many artisans across the country to market their merchandise at the event.

Shri Girish Mahajan, Minister of Rural Development & Panchayat Raj of Maharashtra, inaugurated the much-awaited event in the presence of distinguished guests, including Representatives of MSRLM, Shri Ruchesh Jaivanshi, CEO, MSRLM, Shri Parmeshwar Raut,COO, MSRLM, and Shri Raymond D'Souza, CGM, NABARD.

Organised annually since 2006 by the Ministry of Rural Development, Government of India, and the Department of Rural Development, Government of Maharashtra, in collaboration with the UMED-Maharashtra State Rural Livelihood Mission (MSRLM), the Mahalakshmi Saras Mela serves as a vital platform for Self Help Groups (SHGs), craftspeople, artisans, farmers, and other stakeholders to showcase their products and connect with urban consumers.

"Mahalaxmi Saras Mela exemplifies our commitment to empowering rural artisans. We are proud to be associated with an event that not only provides a marketplace for artisans but also fosters a deeper understanding of India's rich cultural heritage. Through initiatives like these, we aim to bridge the gap between rural artisans and urban consumers, creating sustainable livelihoods and preserving our diverse traditions," said Shri Shaji K.V., Chairman, NABARD.

"Each NABARD supported stall tells a story of our artisans and their efforts in producing beautiful handlooms and handicrafts. NABARD shall continue to provide pathbreaking interventions for rural artisans and farmers and provision of 49 stalls to them in SARAS mela is one such example. The participants in SARAS would inspire many other rural inhabitants to come forward and market their products in urban areas." said Shri Raymond D'Souza, CGM, NABARD.

This year's event boasts over 500 stalls featuring a diverse array of products from across India. Notably, NABARD has contributed to the mela's unique offerings, supporting 49 stalls of artisans from across the country. These stalls are showcasing products like Assamese Gamocha, Pochampally sarees, Banarasi sarees, Tangliya products, etc. The apex agriculture bank will be helping approximately 100 rural artisans from Self Help Groups (SHGs), Farmer Producer Organisations (FPOs), and Off-Farm Producer Organisations (OFPOs) to exhibit their products. The NABARD-assisted artisan group will be exhibiting 13 Geographical Indication (GI) certified products.

Recognising the need to protect dying arts and crafts in rural areas, NABARD has been at the forefront, supporting rural artisans, weavers, farmers, and craftsmen by providing financial assistance, skilling, market linkages, and infrastructure facilities. As part of its initiatives, NABARD has been a consistent supporter of the SARAS Mela for the 2023-24 edition too. Highlighting the importance of GI-tagged products, NABARD ensures that only creative and innovative products make it to the mela, enriching urban consumers on the diversity and uniqueness of these offerings.

any rural artisans lack access to urban markets; the SARAS Mela provides crucial exposure. The platform enables artisans to understand urban market preferences, fostering adaptability. Artisans can negotiate better prices and explore opportunities for bulk/corporate orders. NABARD's association provides a unique platform for rural artisans to increase income, build brands, and gain recognition among urban consumers.

The exhibition will conclude on January 7th, 2024. Attendees can visit the stalls between 10 am - 10 pm on all days till then.


Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Talent Skillsvarsity joins hands with NSE Academy to provide a certificate program in Financial Markets

Muthoot FinCorp Limited announces XVI Tranche IV series of NCDs, aims to raise Rs.360 crore

Varthana Secures USD 10 Million Funding from BlueOrchard Finance Ltd-managed fund to Revolutionize Affordable Education Sector in India

Mirae Asset Capital Markets launches Business Partner program with 100% brokerage sharing

SIDBI partners with Fintech Platform KarmaLife for micro loans to Gig Workers

Inauguration of SIDBI's new Branch in Kaushambi, Ghaziabad

Rapido Crosses 100 Crore Rides Landmark, Empowers 11 Crore Lives in 120 Cities

IBM and Microsoft Collaborate to Launch Experience Zone in Bangalore

Essar Energy Transition Retail sets out expansion plans and new leadership

Infinity Learn by Sri Chaitanya Aims to Craft Top Rankers in India

Roadstar Infra Investment Trust files DPM with SEBI for listing of InvIT units

InCred Money launches Fixed Deposits product on its platform

CARS24 Launches its Driver on Demand Service - Autopilot

Cashfree Payments launches 'RiskShield' to empower merchants curb cyber payment frauds in real-time

GJC's flagship event India Gems and Jewellery Show 2024 may revitalize retail jewellery sales in India

CRISIL upgrades long-term rating of InCred Finance to 'CRISIL AA-/Stable' from earlier 'CRISIL A+/Stable'

Pepperfry appoints Mahip Dwivedi as Vice President and Head of Marketing

mPokket raises upto ?500 crore facility from BPEA Credit

Lubrizol appoints Bhavana Bindra as a Managing Director - India, Middle East & Africa

Awfis expands in Bhubaneshwar with almost 1L sq ft space

NSE registered investor base crosses 9 crore unique investors and 16.9 crore total accounts

Aegon Life Acquired by Bandhan Financial Holdings

Kerala Technology Expo 2024 aims Kozhikode's rise as tier-2 IT hub

Vinfast Accelerates Into India: Groundbreaking ceremony marks a major milestone in its Global Expansion

SnowPure presents Cow Ghee made from 100% traceable milk

Goa Tourism's Participation at SATTE 2024 To Showcase Innovation in Regenerative Tourism

Center fresh introduces Lemon Honey flavor in mints with 60 mins Clean Breath

79% of Indians worry about Home Safety while on vacation

ReNew announces results for the Third Quarter and Nine Months of Fiscal Year 2024

AirAsia launches its signature Big Sale Campaign from INR0*base fare

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Mitsubishi partners with TVS Mobility to provide Integrated Vehicle Mobility solutions in India

International Conference on 'Advantage India Chemical Conclave 2024' to be organised on 23rd February 2024 Mumbai, India

Explurger Secures USD 4.5 Million in Series-A Funding Led by Affle

Blue Planet Boosts Circular Economy with a majority stake in Mahindra Waste to Energy

Tech-enabled pet care startup Supertails raised INR 125 crores in Series B funding

Inflection Point Ventures announces 14 exits from 2023 with IRR of 61%

Consumer Foods Brand 'Yu' raises INR 20 CR in Follow-on Series A Funding led by Ashish Kacholia and Asian Paints Promoter Group

EET Hydrogen to proceed into final negotiations with UK Government to develop low carbon hydrogen plant in Ellesmere

Essar Oil UK rebrands to EET Fuels

Tata Capital rolls out Education Loans, provides 100% financing of academics

Uber India is now Great Place To Work Certified

myBiz by MakeMyTrip announces partnership with Zoho

ReNew refinances US$ 325 Million debt three months ahead of maturity

ICAI Awards for Excellence in Financial Reporting 2022-23

JSW and Coolbrook ink strategic cooperation agreement for industrial electrification technology to drive decarbonisation

Plans for UK's largest hydrogen production hub given green light

Radisson Hotel Group announces the opening of Park Inn by Radisson Ayodhya

Godrej Interio targets 42% revenues from its Good & Green product portfolio in FY24

Essar selects final technology partner for Essar Oil UK's Industrial Carbon Capture facility, onboarding all key technology providers


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020