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Tech-enabled pet care startup Supertails raised INR 125 crores in Series B funding

Posted On: 2024-02-13 18:51:51 (Time Zone: IST)

Supertails, a full-stack tech-enabled pet-care startup, has raised INR 125 crores in Series B funding led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. This funding will be deployed by the company to enable business growth through the acquisition of new customers and investments in technology, along with the expansion of healthcare services including Supertails Pharmacy. Supertails also plans to use the funds to foray into offline business strategy and build an omnichannel experience for consumers.

Founded in June 2021 by a trio of pet lovers - Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to lead the pet care market by addressing the evolving needs of pet parents through their customized offerings. The pet population in India stands at approximately 35 million, growing at a CAGR of 15%+. As the trend towards nuclear families and urban lifestyles continues to rise, the companionship of pets is becoming increasingly popular. For many households, pets have now become essential members of families, leading to a growing demand for a variety of pet-related products and services.

Supertails aims to double down on its growth and expansion plans to achieve an ARR of INR 500 crores in the next two years.

Speaking on the funding, co-founders Aman Tekriwal, Varun Sadana and Vineet Khanna of Supertails said, "We built Supertails with a clear mission of creating immense customer love by simplifying and enriching the experience of pet parenting for everyone. The unwavering support from our investors has been pivotal in shaping our journey towards creating a one-stop platform for pet parents, addressing all their needs. As passionate pet parents ourselves, we deeply understand the integral role pets play in our lives. With this recent round of funding, we envision building an even more organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents. This injection of funds will empower us to expand our offerings, enhance the user experience, and ultimately strengthen the bond between pets and their devoted parents. We are grateful for the trust and enthusiasm our investors have shown, and we are excited about the positive impact we can make in the lives of pet parents everywhere in the country."

Abhishek Goenka, Managing Partner, RPSG Capital Ventures said, "We have always had a keen interest in Indian D2C companies and we strongly believe in the growing Indian pet care market. We are excited to collaborate with Supertails as their innovative platform has gone beyond conventional pet care. With increasing disposable income and a rising trend in pet parenthood, the pet care industry holds significant potential in the future. As we expect India's pet economy to grow over the next decade, Supertails' expansion aligns perfectly with the current landscape. We are excited to see what Varun, Aman, and Vineet have planned for the next chapter of Supertails."

Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures added "Supertails has had an incredible journey over the past 2 years and we are proud to have witnessed it since their early days in the market. Catering to the ever-evolving needs of Indian pet parents, Supertails has successfully managed to build a full-stack platform offering for its consumers. We look forward to seeing them strengthening their position in the Indian pet care market and fulfilling their aim of creating a stronger pet care community."

Since its inception, Supertails has focused on handholding pet parents throughout their pet parenthood journey. The Supertails app provides the largest assortment of food, treats, accessories, and other pet essentials. To further support pet parents, they introduced a pet pharmacy on their platform, becoming a full-stack platform offering pet supplies, online vet consultations, online behavior training, and a pet pharmacy. Catering to the ever-evolving needs of Indian pet parents, Supertails has solidified its position as a leading player in India's potential $5 billion pet care market.

Past Funding & Team

In the past, Supertails has raised a total funding of INR 90 crores. The Series-A round was led by Fireside Ventures along with existing lead investors Saama Capital DSG Consumer Partners, Sauce VC, and angel investors including Kunal Shah - Founder, Cred; Sanjay Kapoor - Founder & President, Genesis Luxury Fashion Pvt LTD; Varun Alagh- Co-Founder and CEO, MamaEarth; Ankit Nagori - Founder, Curefoods; and Shashank Mehta - Founder & CEO, The Whole Truth Foods. The company currently employs 150+ employees with more than 80% of the employees being pet parents themselves.

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